Joolz Special Editions and Collaborations
This page represents the special editions, looks, and collaborations I have made as a product designer for Joolz. Joolz, part of the Bugaboo Group, is a stroller brand that focuses on ‘positive design’ for parents and their children. We create elegant and friendly product solutions for the hectic world of parenthood. Special editions are a unique product category: multifunctional, a marketing tool that drives awareness of our strollers in shops and online, and provides customers with stories they resonate with.
Joolz Aer 2 x Wildride BOHO
“How can we stand out in a store filled with strollers?” That was the starting point of our collaboration with Wildride, a Dutch baby carrier brand known for bold, expressive patterns. Blending our iconic Aer buggy with their BOHO pattern became an easy choice, elevated by our fabrics and new printing technology.
Release
Q2 2026
Joolz Aer 2 Calming Beige
This special began life as a Zen garden inspiration board with the goal of creating calming patterns. The result is an infinite repeating pattern of half-moon lines, drawing inspiration from Japanese zen gardens, art deco, and warm, light interiors. Finished with digital printing, ton-sur-ton colouring, and Pantone-matched wheels.
Release
Q2 2026