AURA
Lexus LS Light Experience
Light experience for Toyota Boshoku
In February of 2021, I was part of a group project in which Toyota wanted us to create an interactive lighting experience on the door for their highest-end Lexus LS. The course objective was to develop and research a concept in the first 10 weeks and to develop a testable prototype in the next 11 weeks to validate our idea properly. The core concept behind the project was to identify and create new interactions within the interior of the Lexus to enhance the driving experience and to use new, less-developed lighting technologies to create a luxurious feeling.
My Role
In the first phase, the division of labour was equal in the research and prototyping, since there were many avenues to explore.
In the second phase, I took responsibility for the technical deliverables, including CAD models, circuit diagrams, and, most importantly, the rendering of the final product. This includes the stills on these pages and the animations in the final video.
Prototyping
The project involved extensive digital and physical prototyping. With a large prototyping budget, we experimented with many different LEDs and diffusive materials to create various effects. Based on the CAD, we 3D-printed several elements and constructed a 1:1 prototype of the Lexus LS door with fully functional lights, touchscreen, and haptics.
The Result
In total, 4 different effects combine to create the AURA experience visible in the renders. Velocity lights run diagonally across the door panel and adapt their speed to the driving speed. The accent panel glows dynamically, similar to the velocity lights. Contour lighting enhances the interior atmosphere, and new haptic touchscreens on the armrest provide full control and customisation.
Shimmer
Velocity
Breathing
Contour